Owen Hancock

Owen Hancock is a senior marketing leader with deep expertise in B2B SaaS, partnerships, and go-to-market strategy. As RVP, Marketing – EMEA at impact.com, he has played a pivotal role in launching flagship products across Europe and driving growth in an ever-evolving, acquisition-rich environment. With nearly two decades of experience in digital marketing and partnerships, Owen previously served as Head of Strategy for Europe at CJ Affiliate, where he honed his expertise in affiliate marketing, strategic planning, and client development. A recognised thought leader in the partnership economy, Owen regularly speaks on topics such as influencer marketing, the evolving digital landscape, and the future of performance. He is also a passionate advocate for mental health in the workplace, bringing openness and empathy into industry conversations. Owen is a published writer whose articles have appeared in leading industry publications including Hello Partner, Mobile Marketing Magazine, and The Drum, where he explores themes such as creator strategy, partnership trends, and sustainable growth in B2B marketing.